eldavojohn writes "John Dvorak is advising Apple to cease all efforts on the iPhone, citing the mobile handset business as a 'buzz saw waiting to chop up newbies.' With Apple's image as a 'hot company that can do no wrong' on the line, Dvorak warns that the extremely fad-prone marketplace for cell phones will quickly turn the 'hot' iPhone passe'. Unless the company has several new models in the ...

The wireless industry may be buzzing over Apple Inc.'s soon-to-be-released iPhone, but Verizon Communications President and Chief Operating Officer Dennis Strigl doesn't seem concerned.

Microsoft today issued a response to the iPhone's mobile version of Safari with Deepfish, the codename for a new technology designed for Windows Mobile 5 or 6 smartphones to provide a more desktop-like web browser experience. The software automatically creates a complete image of a website, preserving the formatting intended by its creator; instea...

Technology columnist John C. Dvorak believes Apple should pull the plug on the iPhone before it's too late. "What Apple risks here is its reputation as a hot company that can do no wrong," Dvorak writes. "If it's smart it will call the iPhone a 'reference design' and pass it to some suckers to build with someone else's marketing budget. Then it can...

A video today surfaced of the iPhone's appearance on Tuesday at the CTIA phone expo in Orlando. The short clip provides additional details about its demonstration by AT&T Chief Operating Officer Randall Stephenson, showing that his example unit was functional and equal in features to the edition used by Apple CEO Steve Jobs at Macworld San Francis...

Echo To All submits: There has been so much positive press about Apple's iPhone ever since it was announced that hearing the not so bullish side is somewhat refreshing. John Dvorak posted such an article.

MSNBC's Gary Krakow reports from CTIA Wireless 2007 where the star of the show is a device that very few have even seen — Apple's iPhone.

BERKELEY (MarketWatch) -- The hype over the unreleased iPhone has actually increased over the past month despite the fact that nobody has seen or used the device. This, if nothing else, proves the power of branding and especially the power of brand loyalty.

March 28 (Bloomberg) -- Research In Motion Ltd. says Apple Inc.'s introduction of the iPhone in June may help drive sales of BlackBerrys.

Following a well-established, build-the-buzz playbook, the highly anticipated iPhone made a very brief but tantalizing visit at CTIA Wireless 2007 in Orlando, Florida this week.