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AT&T Might Be Biggest Winner In Sprint iPhone Deal

Tuesday 30 August 2011 @ 11:58 am

The recent Wall Street Journal report that Sprint will begin selling the new Apple iPhone in October of this year has sent waves through the telecom industry and ironically Sprint may not be the biggest beneficiary.Although this deal will help Sprint gain more subscribers and reduce churn, it could be dilutive to its margins due to the higher subsidy costs associated with the iPhone (see Why …

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