Todd Sullivan submits: Last week I wrote a post on the iPhone in which I opined that the AT&T lockup was a mistake for Apple , and that the real winner in all this was AT&T.

[News Source]

AT&T said it will step up its rebranding campaign at Cingular wireless stores, seeking to raise AT&T's profile ahead of the launch of Apple's iPhone.

[News Source]

AT&T is preparing a new branding campaign, new store signage, new point of sales materials, and is preparing for a highly anticipated iPhone launch, according to their press release on Sunday

[News Source]

Goodbye, Cingular. Hello, iPhone. AT&T officially kicks off the rebranding of Cingular Wireless today, a month before the highly anticipated launch of the Apple iPhone.

[News Source]

When Apple created the iPhone, the company threw conventional cell phone development practices out the window. Typically, cell phone carriers have powerful control over new phone features -- but reportedly not with the iPhone. Cingular agreed to step back and let Apple design its own product, using Apple software, and foregoing Cingular branding on the iPhone case.

[News Source]

APPLE GURU Steve Jobs managed to insult his telco partners Cingular until they bent all their rules to take his iPhone project, an august journal claimed yesterday.

[News Source]

Apple could see extra commissions from its iPhone partner AT&T/Cingular, if the company is able to attract "switchers" from other mobile networks. Following an upgrade of Apple stock this morning, Citigroup analyst Michael Rollins says that the exclusive US carrier deal with Apple could include payouts of up to $300 per new subscriber. The Cupertin...

[News Source]

When Apple's stock jumps 15% on a product due out in six months, you expect big things. Really big things.

[News Source]

The relationship Apple shares with Cingular/AT&T over the iPhone is designed to be win-win for both companies. Piper Jaffray analyst Gene Munster took a closer look at the relationship and the economics of the iPhone. Although most of the information about the economics of the Apple/Cingular deal are secret, there are bits of information that help build a bigger picture.

[News Source]

I spoke with the guy who sold me the contract and he says that he's been literally swamped with questions and requests for iPhones, and that he knows he could sell 100 a day if he had them now. That got me thinking about how Cingular/AT&T will handle the iPhone and its customers

[News Source]