Archive for the 'iPhone Marketing' Category
Wednesday 6 June 2007 @ 5:02 pm
Speculation on whether Apple's iPhone can live up to its much-trumpeted features have gone on overdrive as the multimedia handset's release date nears.
Wednesday 6 June 2007 @ 3:37 pm
AT&T today began its in-store ad campaign for the iPhone, following the Sunday introduction of Apple's TV campaign. The poster-based graphics reiterate the now official June 29th launch date and show the AT&T-branded main menu, though the icons remain the same as before and make no reference to the reported mystery software. AT&T contacts have al...
Wednesday 6 June 2007 @ 2:28 am
Apple Inc. has turned up the buzz on its latest innovation, the iPhone, airing commercials on television and its Web site that herald its June 29 release date.
Wednesday 14 March 2007 @ 1:55 pm
Perhaps simply to tease or perhaps in reaction to complaints, an iPhone ad which appeared on the cube at Apple's Fifth Avenue store in New York didn't last long. No sooner did it go up Tuesday, it came down...
Wednesday 14 March 2007 @ 4:45 am
Carl Howe submits: USA Today printed a great article on Friday about Apple's marketing savvy. The big money quote was from Harvard Business School professor David Yoffie, who said that the iPhone launch generated about $400 million in free publicity for Apple, an unprecedented amount.
Tuesday 13 March 2007 @ 2:06 pm
In brief: Axiotron today announced that it will showcase its ModBook Mac OS X tablet computer on the Axiotron Booth (no. 310) at the Wizard World Convention & Expo in Los Angeles, Apple has placed a large advertisement for its forthcoming iPhone on the side of its flagship Fifth Avenue Apple Store in New York, and Viacom has filed a lawsuit against...
Sunday 11 March 2007 @ 7:51 pm
"Apple's marketing machine has done it again," Jefferson Graham reports for USA Today.
Saturday 10 March 2007 @ 7:06 pm
"Steve Jobs' blockbuster keynote address at... Macworld was brilliantly and powerfully delivered -- one of his best ever. It was also a colossal mistake," Mike Elgan writes for Computerworld.
Tuesday 27 February 2007 @ 1:26 pm
Apple's June release of the iPhone made a big debut during the Oscars. The first commercial of the campaign featured clips of more than 30 actors saying, "Hello." Oscar Debut:...
Tuesday 27 February 2007 @ 1:21 am
"For those who watched the Academy Awards Sunday night, Apple ran a made-for-the-Oscars TV teaser for its iPhone.
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