Consumers say Apple must lower the phone's $500 price for them to make the move.

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News Analysis: A Piper Jaffray analyst examines several questions regarding Apple's iPhone, including when it will hit the market, its likelihood of adoption by the enterprise and its price.

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Analysts are questioning Bill of Materials costs on Apple's iPhone that surfaced earlier this month, suggesting that Apple's true gross margins may prove to be far lower than predicted. A previous cost analysis of the iPhone predicted a margin of up to 50 percent on every model sold, but other analysts believe actual margins may land nearer to the ...

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Analysts are beginning to question earlier reported Bill of Materials costs on Apple's iPhone and are suggesting that the gross margins Apple will achieve may be much lower than predicted, and nearer the mid to high 20 percent range than the estimated 50 percent. In particular, there are debates about the cost of the display and related touch screen technology.

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Carl Howe submits: MacRumors.com notes that Canadian mobile phone carrier Rogers claims Apple is prohibiting it from subsidizing the $499/$599 price of the iPhone. What does that mean?

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