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How many Android users will convert to iPhone because of the Apple Watch?

Saturday 28 March 2015 @ 1:45 am

As applied to Apple, the ‘halo effect’ refers to the dynamic wherein the popularity and success of one product incentivizes consumers to purchase other Apple products they might not otherwise have given a second look. The first notable example of this dynamic was seen when the iPod became a household name back in the mid-2000s. Building on this, the unparalleled success of the iPhone and iPad …

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