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The real brilliance of Apple Pay – the iPhone 6 gets free marketing from major banks

Saturday 3 January 2015 @ 1:45 am

Not only is Apple Pay the most popular mobile payments solution available in the U.S. even though it only launched a few months ago on just two devices, but it’s also a very powerful marketing instrument for those two devices. And it’s not only Apple’s own iPhone 6 and iPhone 6 Plus ads, either — banks who want Apple Pay to succeed are heavily marketing Apple’s newest iPhones as well. FROM …

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