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Why Apple is the Master of Marketing (SeekingAlpha via Yahoo! Finance)

Wednesday 14 March 2007 @ 4:45 am
Carl Howe submits: USA Today printed a great article on Friday about Apple's marketing savvy. The big money quote was from Harvard Business School professor David Yoffie, who said that the iPhone launch generated about $400 million in free publicity for Apple, an unprecedented amount.

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